Tompolo, Tantita, PEP ICT trainees launch branding campaign to empower young entrepreneurs

By Osaro Michael, Benin

Following significant moves to boost local entrepreneurship, beneficiaries of the Tompolo Foundation and Tantita Security Services—trained by PEB ICT Services—have officially launched a branding awareness campaign aimed at transforming small businesses in Warri.

This initiative follows the successful completion of a three-month intensive training in Graphic Design, where participants were equipped with essential skills in branding, visual communication, and marketing design. Culminating in a high-impact presentation, the campaign is themed: “Building Strong Brand Identity for Small Business Growth.”

The campaign emphasizes six strategic pillars for business branding success:

Defining brand purpose

Understanding the target audience

Creating a unique visual identity

Developing a consistent brand voice

Maintaining a strong digital presence

Building trust through quality and engagement

Speaking during the launch event, team spokesperson ThankGod Ugedi noted, “We are not just leaving with certificates — we are stepping out with a mission. Our group is dedicated to supporting local entrepreneurs in Warri with brand identity consultations and awareness strategies that can help them grow and compete.”

The newly trained Graphic Design team extended their heartfelt appreciation to the Tompolo Foundation, Tantita Security Services, and PEB ICT Services, with special acknowledgment to Dr. Paul Bebenimibo and Major Moses for their mentorship and visionary leadership throughout the program.

This campaign marks the beginning of a youth-led movement to reignite business growth in Warri. With branding as their tool and innovation as their drive, these young creatives are positioning themselves as catalysts for economic development in the region.