As a Popular Figure, I Can’t Wear the Same Clothes Twice’ — Bella Shmurda Brags

By Micheal Chukwuebuka

Nigerian singer Bella Shmurda has shed light on the realities of fame, admitting that as a public figure, he often cannot repeat outfits he has already worn in public.

Speaking during an interview on Naija FM 102.7, the “Cash App” crooner said:

“As an artist, as a popular figure, you know say this cloth wey I don wear like this, I no fit wear am again.”

Bella’s statement underscored the pressures that come with celebrity life, where image and public perception are often as important as talent.

During the same interview, the artist also spoke about the high cost of being a musician, addressing criticism that Nigerian performers charge excessive fees for shows.

He explained that music production and promotion require significant investment.

“Making an album alone — just paying producers and everyone I worked with — is about $100,000. Then I still have to shoot music videos, promote songs on radio, TV, and online platforms. That’s a lot,” he said.

The singer added that many people fail to understand the financial realities of the entertainment industry.

“If I go for a show and I don’t charge something that’s beneficial to me in the long run or at least covers my cost of production, it’s not worth it. We’re not overcharging,” Bella noted.

He urged fans to appreciate the demanding nature of the music business, stressing that music is both an art and a costly enterprise.